“Body grooming shouldn’t hurt” – says this new Philips India Ad targeting men and one of their precious and sensitive organs. The ad, which is as direct as it could be, is a bold step at a time when anything and everything gets banned in the name of Indian culture and obscenity. It shows a young man being invited over by his girlfriend to her place for “fun”. The excited man decides to groom himself well, but ends up cutting himself with a pair of scissors at the wrong place.
Not sure if it will be telecast over Indian Television (ever). So watch it below
Sukhdeep Singh is the founder and editor of Gaylaxy magazine. He is the director of Sab Rab De Bande - an award winning documentary on LGBTQ Sikhs in India. He has contributed the chapter on Homosexuality and Sikhism in the book 'I Am Divine, So Are You'
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