“Body grooming shouldn’t hurt” – says this new Philips India Ad targeting men and one of their precious and sensitive organs. The ad, which is as direct as it could be, is a bold step at a time when anything and everything gets banned in the name of Indian culture and obscenity. It shows a young man being invited over by his girlfriend to her place for “fun”. The excited man decides to groom himself well, but ends up cutting himself with a pair of scissors at the wrong place.
Not sure if it will be telecast over Indian Television (ever). So watch it below