Blued, a China based Gay Dating App, has launched the #WhatsNext377 campaign in India. Aiming to strengthen and spread awareness about the LGBTQI (Lesbian, Gay, Bisexual, Transgender, Queer, Intersex) community and its rights. Blued unveiled #whatsnext377 campaign in support of renowned influencers. The company has also showcased the video on YouTube to build awareness on a larger scale.
The campaign advocates for the meaningful rights which an individual from the LGBTQI community seeks from the law. The Supreme Court judgment on Section 377 ruled that ‘consensual adult gay sex is not crime, saying sexual orientation is natural and people have no control over it’.
Sushant Divgikr, Mona Varonica Campbell, Elton J Fernandez and Samarpan Maiti have voiced their opinions to help in generating awareness regarding the LGBTQI rights. The video begins with the life journey of these four influencers. With the recent judgment passed by the SC in September 2018, these influencers aim to redecorate their life by enjoying complete right and fulfill their inherent wishes. With decriminalisation of homosexuality, there is a need of change in the perception of the society. Everyone in the community has a freedom to live their life freely. The video also showcases the bucket list of these influencers, who have jotted down their wish and wants to spend their life happily and fulfill their wishes.
Speaking on the campaign, Mr. Sanyam Sharma – Marketing Director, Blued India said “Sexuality is not a choice; it’s a natural and emotional feeling similar to any heterosexual couple. Every Indian citizen is free to enjoy mutual sexual intercourse without being held against any legal charges. The real issues of homosexual community are being mocked upon at workplace, getting jobs, acceptance by parents and society and getting verbally and physically abused by other people. Highlighting to give them the right to live freely and independently, we created #Whatsnext377 campaign.”
Through this campaign, the company allows people to come forward, stand together and celebrate their sexuality in a democratic country like India.