“Who needs the six pack?” begins the new Ad from Axe as it asks men to “find their magic” and work on it. Instead of focusing on a chiseled body, the ad celebrates diversity of different kind, showing a man dancing in heels as the background voice says, “Who needs the fire, when you can rock those heels”. It then also shows a young gay couple. Watch it for yourself
Sukhdeep Singh is the founder and editor of Gaylaxy magazine. He is the director of Sab Rab De Bande - an award winning documentary on LGBTQ Sikhs in India. He has contributed the chapter on Homosexuality and Sikhism in the book 'I Am Divine, So Are You'
Latest posts by Sukhdeep Singh (see all)
- Post Amritsar Pride, Punjab’s LGBTQ Community faces Online Trolling, Hate and Threats - July 12, 2023
- Same-Sex Marriage against Indian “Sanskars”, Says UP Govt; High Court Rejects Plea by Lesbian Couple - April 15, 2022
- Karnataka introduces Reservations for Transgender People, 1% Jobs to be Reserved under all Categories - July 21, 2021