That’s Personal — An Intimate Experience

Black Lingerie

That’s Personal is a one-of-a-kind online store that offers erotic products, costumes and accessories across sexualities

That’s Personal is an e-commerce company that offers a huge collection of romance and adult products like gels, massage oils, candles, accessories, costumes, games, literature and so on. In a country that is so reserved about sexuality, That’s Personal gives its customers the biggest advantage possible—secrecy. The demand for erotic products is high in the country, especially among the young and internet savvy age group. They source international products that would be popular in India. It provides maximum privacy protection, so that the customer has to provide the minimum amount of personal details while purchasing. The goods are packed in non-branded packing materials and sealed in transluscent envelopes. So until the package is opened by the recipient, no one in the delivery chain has a clue of what’s inside.

Samir Saraiya, CEO of That's Personal (center) with the team

Samir Saraiya, CEO of That’s Personal (center) with the team

“Some customers informed us that they did not want the product to be delivered to their house. Some of the common issues were sexually active youths living with their parents, people living in joint families or working couples who were not at home during the day and didn’t want the products to reach the house without them being around. We worked out a solution where the customer can select a pick up location based on his or her PIN code. Once the product arrives at the pick-up location, the customer or the representative can pick up the parcel without anyone knowing what they have purchased,” says CEO Samir Saraiya.

The collection covers all sexual preferences and caters to fetish and fantasies as well. They have a wide selection of crotch-less products, transparent products, lace garments and offer these across different sizes, especially plus size. Apart from lingerie, inner-wear and lubricants of various types and flavours, they have intimate area shaving creams, bikini shaving stencils and even revitalization products.

This venture is a novel concept in India and the company is looking for feedback from customers on what they would like to see more of. To know more about That’s Personal or to place orders, log on to their website.

Tanika Godbole